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| format: |
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A4 Magazine |
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| print run: |
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500,000 |
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| distribution: |
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Account customers/Instore/FT and Esquire |
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| frequency: |
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Seasonal |
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| contributors: |
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Nick Sullivan,
Josh Sims, Andreas Bleckman, Victor Yuan, Eamonn J. McCabe,
Jacqueline Bisset, David Parfitt, Liam Duke. |
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| brief: |
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To celebrate the
centenary of the brand with existing customers and to position the name
Austin Reed with a new generation of potential buyers. |
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| response: |
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To launch a
glossy 52-page magazine to existing customers instore and by direct mail,
and to spin-off two 16-page mini supplements as tasters to readers of
Esquire and
the FT. |
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01692 538 007
info@wildwoodgroup.co.uk
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